“I’m passionate about helping food concepts with business development and marketing. With food as the driving force, I want to develop companies, places, destinations and regions.”

Briefly about me: Since 2005, I have worked with food and beverage customers either at 3 advertising agencies or in my own company. For 3.5 years I worked at Visit Sweden with food tourism, I was, among other things, project manager for the dissemination of knowledge within the Food Tourism program, which resulted in trend reports, step-by-step guides and opportunity analyzes within meal tourism. I also lectured nationally on themes such as the potential in meal tourism and meal tourism trends.